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The Effect of COVID-19 Measures in Hotels on Tourists' Perceptions of Safe Tourism Service
Abstract
For a tourist, the perception of safety is the most important element of the holiday purchase decision process. With the COVID-19 pandemic, people's health concerns have also increased. The expectation of safe tourism on holiday has become more prominent. Hotel management takes the necessary precautions to provide safer service to its customers. The purpose of this study is to investigate the effect of COVID-19 measures in hotels on tourists' perception of safe tourism service. A total of 734 questionnaires were collected from local tourists at four- and five-star hotels. Factor analysis, correlation, and regression analyses were used to examine the hypotheses. The results of this study have been revealed that while general COVID-19 measures, restaurant services, room services, and human resources measures significantly affect safe tourism service, general area services, pool-beach services, and bar services do not have a significant effect.
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