The Driving Machine: Combining Information Design/Visualization with Persuasion Design to Change Behavior

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Author(s): Aaron Marcus (Aaron Marcus and Associates, Inc. (AM+A), USA)
Copyright: 2016
Pages: 22
Source title: Web Design and Development: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8619-9.ch078

Keywords: Computer Science & IT / Information Science Reference / Web Technologies / Web Technologies & Engineering

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Abstract

The Driving Machine seeks to provide an innovative vehicle dashboard that combines information design and persuasion design to change the driver's behavior, promoting safety, fuel efficiency, and sustainability.

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The Driving Machine: Combining Information Design/Visualization with Persuasion Design to Change Behavior

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