The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Digital Transformation of Companies: An Opportunity to Co-Create Value With the Consumer
Abstract
The emergence of social media has given birth to a new culture in the digital era of Web 2.0 and has new forms of communication through social interactions between actors in the economic scene. In this era of digitalization, great attention is paid to the online reputation of companies. Now, company success is often measured by their ability to use social media and their level of social interaction with customers. Thanks to the development of online collaborative platforms, the world of business has seen new forms of online consumer engagement with companies and active participation in their value chains. This dynamic framework demonstrates the importance of understanding relationship that are forged online between consumer and organization. The authors try to explain the opportunity to co-create value by focusing on the relationship that may exist between the online reputation of companies and the co-creation of value with the consumer.
Related Content
|
Hamed Nozari, Agnieszka Szmelter-Jarosz.
© 2024.
15 pages.
|
|
Paria Samadi Parviznejad.
© 2024.
22 pages.
|
|
Masoud Vaseei, Mohammadreza Nasiri Jan Agha, Milad Abolghasemian, Adel Pourghader Chobar.
© 2024.
14 pages.
|
|
Melisa Ozbiltekin-Pala.
© 2024.
21 pages.
|
|
Hesamoddin Motevalli.
© 2024.
16 pages.
|
|
Esmael Najafi, Iman Atighi.
© 2024.
14 pages.
|
|
Alireza Aliahmadi, Aminmasoud Bakhshi Movahed, Hamed Nozari.
© 2024.
20 pages.
|
|
|