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The Development of a Marketing Campaign to Promote a New AI-Powered Geospatial Technology for Environmental Monitoring

The Development of a Marketing Campaign to Promote a New AI-Powered Geospatial Technology for Environmental Monitoring
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Author(s): Minh Tung Tran (FPT University, Vietnam)
Copyright: 2025
Pages: 18
Source title: Harnessing AI in Geospatial Technology for Environmental Monitoring and Management
Source Author(s)/Editor(s): Froilan D. Mobo (Philippine Merchant Marine Academy, Philippines)
DOI: 10.4018/979-8-3693-8104-5.ch013

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Abstract

This chapter outlines a comprehensive marketing campaign for a new AI-powered geospatial technology designed for environmental monitoring and management. The campaign focuses on promoting the technology's benefits to public authorities, environmental organizations, and other relevant stakeholders. The chapter includes a detailed analysis of the technology, its target market, and the proposed marketing strategies. It also covers budgeting, resource allocation, and evaluation metrics for measuring campaign success. The goal is to position the technology as a thought leader in environmental monitoring and drive adoption among the target audience.

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