The Desings of Propaganda and Marketing and Their Impact on the Digital Revolution of the Current World

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Author(s): Felipe Rodolfo Debasa Navalpotro (Rey Juan Carlos University, Spain)and José Manuel Azcona Pastor (Rey Juan Carlos University, Spain)
Copyright: 2023
Pages: 21
Source title: Big Data Marketing Strategies for Superior Customer Experience
Source Author(s)/Editor(s): Jose Ramon Saura (Rey Juan Carlos University, Spain)
DOI: 10.4018/978-1-6684-6454-0.ch011

Keywords: Business Science Reference / Data Analysis & Statistics / Library & Information Science / Marketing and Consumer Behavior

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Abstract

This work confirms that modern marketing is born by the conditions generated by the economic and industrial model of the United States and Western Europe after World War II. Placing the consumer at the center of the process with freedom of choice, ending the consumption models of industrial societies, and prioritizing exclusivity. It did not develop in Soviet planned economy environments, because they did not generate the necessary conditions. Digital society develops in parallel to this process. It happens thanks to two events: the translation of information into binary language and the digital storage of it.

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The Desings of Propaganda and Marketing and Their Impact on the Digital Revolution of the Current World

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