The Creative Economy in Balkan Countries

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Author(s): Valentina Ndou (University of Salento, Italy)and Giovanni Schiuma (University of Basilicata, Italy)
Copyright: 2017
Pages: 19
Source title: Integrating Art and Creativity into Business Practice
Source Author(s)/Editor(s): Giovanni Schiuma (University of Basilicata, Italy & University of the Arts London, UK)and Antonio Lerro (University of Basilicata, Italy)
DOI: 10.4018/978-1-5225-2050-4.ch009

Keywords: Business & Management / Business Science Reference / Human Aspects of Business

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Abstract

The competitiveness of territories requires creative abilities to support innovation, performance as well as the capacity of catching and anticipating emerging needs in the society. The creative process through which the territorial resources, knowledge and culture are used, exploited and configured to match needs as well as to achieve congruence with the changing business environment is the crucial process for competitiveness. This is much more relevant for economies of developing countries which are continuously struggling to reap the benefits of globalization as well as to grasp the new opportunities for competitiveness. This chapter aims to provide a snapshot of the creative economy of Balkan countries, by using a set of indicators to capture the different dimensions related with the core elements of creative economy. Considering a large set of indicators and statistical data analyses the measurement framework proposed in this chapter is composed of 32 measures classified in 7 dimensions.

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