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The Business of Wellness Tourism: Emerging Trends and Economic Impacts
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Author(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Musfiqur Rahoman Khan (Daffodil Institute of IT, Bangladesh), Dil Afrin Swarna (National University, Bangladesh), Kuldeep Singh (Amity University, Haryana, India), Sanjeev Kumar (Lovely Professional University, India)and Firoj Kabir (Daffodil International University, Bangladesh)
Copyright: 2025
Pages: 32
Source title:
Human Capital Management and Competitive Advantage in Tourism
Source Author(s)/Editor(s): Mario Silic (Swiss School of Business and Management, Switzerland), Mahesh Luthia (Chetana's Institute of Management and Research, India), Faizan Ahmad (Cardiff Metropolitan University, UK)and Partha Pratim Chakraborty (Chetana's Institute of Management and Research, India)
DOI: 10.4018/979-8-3373-0071-9.ch015
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Abstract
The concept of wellness tourism has been steadily popular in the last decade and has factually emerged as one of the most rapidly growing segments in the travel industry. The author looks at the trends leading to the beginning of health and wellness tourism, the drivers of this industry, and the economic effects on several countries. The paper offers a rich perspective into the wellness tourism industry from the literature review and case studies of wellness destinations. This sector has adopted the notion of health and wellness as its primary focus of activity, and technology has opened up opportunities for making each person's improvement program unique. Consumers seek customization and quality and are more inclined to use sustainable tourism products characteristic of green destinations. The advantages of wellness tourism depict the potential to promote productiveness to the local and international markets. Also, this study emphasizes cultural incorporation in tourism operations and calls for strategic responses to address the dynamic demands of customers in the tourism sector.
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