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The Business in Orchestras: A Concise Comparison Between Fundraising Methods in Brazil and United States
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Author(s): Gabriela de Souza (Instituto Cultural Filarmônica, Brazil)
Copyright: 2019
Pages: 15
Source title:
Handbook of Research on Business Models in Modern Competitive Scenarios
Source Author(s)/Editor(s): George Leal Jamil (Informações em Rede e Consultoria Ltda., Brazil), Liliane Carvalho Jamil (Independent Researcher, Brazil), Cláudio Roberto Magalhães Pessoa (FUMEC University, Brazil)and Werner Silveira (Philharmonic Orchestra of Minas Gerais, Brazil)
DOI: 10.4018/978-1-5225-7265-7.ch018
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Abstract
What many people cannot see is the structure that an orchestra requires to exist. Beyond the whole group of musicians who stand up in front of the audience, there are people working on the orchestra's image, needs, fundraising, organization, programming, management, and taking care of every detail to please the audience and also the musicians themselves. As any organization, orchestras need revenue and experienced professionals to move forward. It's not a one-man work; it has to be done by many hands and brains. This chapter shows how fundraising works in orchestras in the US and in Brazil—with some similarities with European model—including which lessons each country could take from the other when talking about this subject. It also describes some examples of how musicians are being involved in administrative issues and/or solutions, and how music education can result in a better basis to the art's management.
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