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The Breath of Life: From Philanthropy to Global Corporate Citizenship
Abstract
This chapter aims to contribute to the debate about corporate social responsibility (CSR), sustainable development (SD) and global corporate citizenship (GCC) that is becoming increasingly an important issue for the human well being as well as that of ecological systems. It contains three sections. The first section looks at the concept of CSR with a historical perspective. The dimensions of CSR and its relationship with ethical theories is investigated in the second section since CSR is an ethical concept. Throughout this chapter three main groups of ethical theories classified by Garriga and Mele (2004) will be presented such as normative stakeholder theory, universal rights, the common good approach. Based on the relationship between common good approach and sustainable development, the author will discuss a requirement for global corporate citizenship approach in the third section.
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