The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Brand Loyalty among Guests and Social Media: A Critical Review of North-Indian Hospitality Business Sector
Abstract
The Indian hospitality sector is one of the most promising business environments that has shown tremendous growth in the recent years. The client and business organization understanding has been on the rise and has led to the opening up of several new hotels in the Indian sub-continent. The customers of today seek value for the money being spent by them during the time spent by them while staying at the five-star locations. In this, the hospitality business organizations who are purely commercial based entities have a major threat in front of them i.e. Customer's opting for other hotels and choosing other hotels over them. This brings in the concept of retaining customers by all means and tested strategies and hospitality industries can use these techniques to develop and increase their market share. The use of brand loyalty programs can be used as a major strategic point where the companies can be assured of retaining the clients and no future loss of revenue.
Related Content
|
Muhammad Naeem Shahid, Mahreen Bashir, Muhammad Umar Islam, Zahid Mahmood.
© 2027.
36 pages.
|
|
KM Ashifa, B. UmaDevi, L. Anitha, Palanivel Rathinasabapathi Velmurugan, R. Vettriselvan.
© 2027.
26 pages.
|
|
Mirudhula K., Karthikeyan S..
© 2027.
36 pages.
|
|
Abid Ali, Muhammad Zahid, Muhammad Naeem Shahid, Sumaira Aslam.
© 2027.
24 pages.
|
|
Priyakrushna Mohanty, Rashi Modi, Aaleyah Behera.
© 2027.
40 pages.
|
|
R. N. Ravikumar, S. Aarthi.
© 2027.
32 pages.
|
|
V. Lava Kumar, Santhapalli Gautami, E. Gnanaprasuna, N. Sathyanarayana, D. Srikanth Reddy.
© 2027.
32 pages.
|
|
|