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The Art of Digital Engagement: Mastering Social Media Marketing
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Author(s): Amir Ahmad dar (Lovely Professional University, India), Mehak Malhotra (Lovely Professional University, India), Olayan Albalawi (University of Tabuk, Saudi Arabia), Akshat Jain (Lovely Professional University, India), Shipra Shivkumar Yadav (Marwadi University, India)and Yasir Ahmad Rather (Lovely Professional University, India)
Copyright: 2025
Pages: 20
Source title:
Data Analytics and AI for Quantitative Risk Assessment and Financial Computation
Source Author(s)/Editor(s): Mohammad Gouse Galety (Samarkand International University of Technology, Uzbekistan), Jimbo Henri Claver (Samarkand Interntional University of Technology, Uzbekistan), A. V. Sriharsha (Mohan Babu University, India), Narasimha Rao Vajjhala (University of New York Tirana, Tirana, Albania)and Arul Kumar Natarajan (Samarkand International University of Technology, Uzbekistan)
DOI: 10.4018/979-8-3693-6215-0.ch020
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Abstract
In today's digital world, social media platforms are busy centers of connectedness, where marketers compete for users' attention with abundant material. This chapter explores the art of using social media sites like YouTube, Instagram, and others to develop and execute marketing plans that effectively connect and engage target consumers. By thoroughly examining each platform's distinct characteristics and dynamics and providing insights on optimization strategies, this research seeks to provide marketers with the knowledge and resources they need to succeed in the cutthroat world of social media marketing. Instagram is a visual playground where smart captions and eye-catching photos rule the day. Instagram allows marketers to connect emotionally with their audience by emphasizing visual storytelling and immersive experiences. Through creating engaging images and tools like Reels and Stories, marketers can effectively utilize Instagram to develop their brand's identity and encourage significant interaction.
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