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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Application of Crowdsourced Processes in a Business Environment

The Application of Crowdsourced Processes in a Business Environment
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Author(s): Katarzyna Kopeć (Tischner European University, Poland) and Anna Szopa (Jagiellonian University, Poland)
Copyright: 2019
Pages: 12
Source title: Advanced Methodologies and Technologies in Business Operations and Management
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7362-3.ch011


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The recent shift towards a polycentric perception of business making requires the involvement of stakeholders in an organization's management. This is a starting point for looking at the idea of crowdsourcing as an innovative business model. The inclusion of stakeholders in the process of developing new products or services forms a general foundation of this notion. Entrepreneurs take advantage of crowdsourcing ventures due to the delegation of tasks to stakeholders in the form of an open call. Crowdsourcing interacts dynamically with interconnected society of today. This trend is symbolized by the turn from a consumer to prosumer and from a content consumer to content creator. The chapter exemplifies the types of crowdsourcing with reference to recent research outcomes. Additionally, it presents crowdsourcing incentives and tackles the problem of ethical and legal risks that face crowdsourcing.

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