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The Analytics Asset
Abstract
We can treat analytics as a multi-discipline profession because the body of knowledge required for analytics has become extensive, and businesspeople have started to designate teams and departments as being specialists in analytics. An ecosystem of service providers has evolved for this profession, including conferences, degrees, consulting services, certifications, etc. Analytics is best understood as an organizational asset that is used to improve decision making and execution. This chapter outlines the analytics landscape and aims to help organizations gain a shared understanding of issues that must be addressed to plan, build, and use the analytics asset.
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