Technology Related Trust Issues in SME B2B E-Commerce

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Author(s): Muneesh Kumar (University of Delhi, India and Groupe ESC-Pau, France), Mamta Sareen (University of Delhi, India)and Susheel Chhabra (Periyar Management and Computer College, India)
Copyright: 2013
Pages: 17
Source title: ICT Influences on Human Development, Interaction, and Collaboration
Source Author(s)/Editor(s): Susheel Chhabra (Periyar Management and Computer College, India)
DOI: 10.4018/978-1-4666-1957-9.ch015

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

There is increasing evidence that e-commerce adoption among SMEs is expanding rapidly. In spite of that, SMEs, particularly in developing countries, have not been able to adequately benefit from the new opportunities offered by e-commerce technologies. Previous studies have identified lack of trust as one of the major hurdles in achieving the potential benefits by the SMEs. This paper identifies technology-related trust issues that need to be addressed while building e-commerce infrastructure for SMEs. The evidence offered in the paper is based on a survey of the relevant practices regarding deployment and effective implementation of relevant technology tools to address these issues and enhance the levels of trust in e-commerce infrastructure. The paper also examines the relationship between the perceived level of trust and the level of assurance in respect of various technology-related trust issues. The paper suggests an approach of collaboration among the SMEs while building the e-commerce infrastructure and focusing their attention on the technology-related trust issues.

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