The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Taking a Strategic Alliance Approach to Enhance M-Commerce Development: Challenges and Strategies
Abstract
Current m-commerce business models show that m-commerce depends on complex networks of business relationships, which often comprise telecommunications service providers, mobile device makers, banking industry, Internet search engine providers, and various third-party value-adding companies. Due to the nature of m-commerce, the key to success in m-commerce lies predominantly in managing a network of alliances. This paper answers research questions, such as why do companies team up for m-commerce? What are the key challenges facing the alliances? How can companies address the challenges? What does the future hold for the study of strategic alliances including m-commerce alliances? This paper extends strategic alliance theories to the study of m-commerce alliances that are formulated in various cultural and national backgrounds. The authors examine both strategic and operational strategies for m-commerce alliances and discuss a wide range of issues in the formulation and implementation of m-commerce alliance strategy.
Related Content
|
Rismawati Rismawati, Salju Salju.
© 2026.
30 pages.
|
|
D. Velumoni, M. Soundarya, Devapitchai Joel Jebadurai, D. Yamuna, M. Jayaseely, D. Gopika.
© 2026.
32 pages.
|
|
Koppala Venugopal, Santosh Neelam Ranganath, Mulugeta Negash Wodage, Nadiminti Madhu, Deekonda Pranaya.
© 2026.
36 pages.
|
|
Sonia Munjal, Deepa Verma, Pawan Kumar.
© 2026.
20 pages.
|
|
Zbigniew Grzymała, Agnieszka Jadwiga Wójcik-Czerniawska.
© 2026.
20 pages.
|
|
Shabina Shaikh, Asadullah Shah.
© 2026.
26 pages.
|
|
Wissal Errayem.
© 2026.
30 pages.
|
|
|