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Taking Advantage of a Changing Market: Technology and the HBCU

Taking Advantage of a Changing Market: Technology and the HBCU
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Author(s): Bryan Kent Wallace (Fisk University, USA) and Adenike Marie Davidson (Delaware State University, USA)
Copyright: 2016
Pages: 14
Source title: Setting a New Agenda for Student Engagement and Retention in Historically Black Colleges and Universities
Source Author(s)/Editor(s): Charles B. W. Prince (Howard University, USA) and Rochelle L. Ford (Syracuse University, USA)
DOI: 10.4018/978-1-5225-0308-8.ch010

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Abstract

HBCUs can utilize new technology with the purpose of appealing to the growing market of nontraditional students. This chapter also expounds on the concept that simply introducing technology does not necessarily translate into higher student achievement. Improper implementation of technology can result in a lowering of academic productivity. HBCUs must invest heavily in development for its faculty and staff in best practices in online instruction such that their students can have the most rewarding academic experience possible. University administration must engage in their own leadership and technology development such that they can instill the necessary level of buy-in from all levels of University personnel to ensure the highest possibility of success in attracting, educating, and graduating the growing numbers nontraditional students. This chapter's significance to student engagement and retention is that HBCU's must explore ways of attracting students of the technology age, while providing them with challenging curricula that are conducive to the nontraditional student's life style.

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