Tackling the Emerging New Norms in Higher Education in Post-Recession America

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Author(s): Wayne Perry Webster (University of Northern Colorado, USA)and Zach P. Messitte (Ripon College, USA)
Copyright: 2017
Pages: 17
Source title: Disability and Equity in Higher Education Accessibility
Source Author(s)/Editor(s): Henry C. Alphin, Jr. (Drexel University, USA), Jennie Lavine (University of Hull, UK)and Roy Y. Chan (Indiana University, USA)
DOI: 10.4018/978-1-5225-2665-0.ch002

Keywords: Business Science Reference / Education / Educational Administration and Leadership / Higher Education

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Abstract

This chapter will examine emerging new norms across higher education in the United States following the recession of 2008-09. Colleges and universities face an environment increasingly made up of prospective students and their families shopping and bargaining for the best college deal; institutions are struggling to control student costs by raising discount rates; administrators are seeking to find new sources of revenue and programmatic niches; and faculty are increasingly focused on how to make their curriculum more unique and relevant. Finally, higher education leaders should closely examine long-held recruitment and financial aid strategies, cost structures, academic calendars and mission to meet the new situation. This chapter will summarize the development of the new landscape in public and private higher education, including the growing similarities facing public and private institutions including their common efforts to keep higher education affordable and accessible, and conclude with recommendations for administrators as they navigate their way through the new norm.

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