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Sustainable Storytelling Engaging Audiences With Eco-Narratives in the Digital Age
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Author(s): Amit Channa (Vivekananda Institute of Professional Studies, India), Ankit Sharma (Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University, India), Aayushi Jain (YCCE, India), Parul Malhotra (Jagannath University, India)and Shailender Khumar (Jagannath University, India)
Copyright: 2025
Pages: 24
Source title:
Driving Business Success Through Eco-Friendly Strategies
Source Author(s)/Editor(s): Shrikaant Kulkarni (Sanjivani University, India & Victorian Institute of Technology, Australia), Marco Valeri (Niccolo Cusano University, Italy)and P. William (Sanjivani College of Engineering, India)
DOI: 10.4018/979-8-3693-9750-3.ch023
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Abstract
In the era of rapid digital transformation, sustainability narratives have gained significant traction as a powerful tool to engage audiences across diverse platforms. This chapter explores the evolving role of storytelling in promoting environmental consciousness through digital media. By examining the intersection of eco-narratives and digital storytelling, it delves into how innovative technologies, such as social media, virtual reality, and gamification, can enhance the reach and impact of sustainability messages. The chapter discusses various strategies for crafting compelling and authentic eco-stories that resonate with global audiences, inspiring positive behavioral change and fostering a deeper connection to environmental issues. Through case studies and practical examples, it provides insights into the challenges and opportunities of using storytelling to advance sustainability goals in the digital age.
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