Sustainable Organisational Cultures Basing Green Management Innovation and Leadership Transformation

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Author(s): L. B. Muralidhar (Jain University, India), R. Shilpa (RJS Institute of Management Studies, India), Varanasi Rahul (Jain University, India), N. Sathyanarayana (Jain University, India)and Y. Fathima (Jain University, India)
Copyright: 2025
Pages: 26
Source title: Green Management Approaches to Organizational Behavior
Source Author(s)/Editor(s): Cemile Şeker (Mediterranean Karpasia University, Cyprus), Edip Örücü (Bandırma Onyedi Eylül University, Turkey)and Aslı Kaya (Gelişim University, Turkey)
DOI: 10.4018/979-8-3693-8824-2.ch001

Keywords: Business Science Reference / Environment & Agriculture / Organizational Theory, Culture, and Behavior / Sustainable Development

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Abstract

Sustainable organisational cultures focus on green management innovation and leadership transformation to tackle environmental and social challenges. These organisations integrate eco-conscious values to enhance efficiency and sustainability. Core strategies include green marketing, eco-friendly production, and using sustainability metrics for transparency. Leaders drive change by modelling values, engaging employees, and fostering transformation. Advanced technologies like AI, IoT, and blockchain optimise resources and support sustainable innovation. Despite high costs and resistance, these practices enhance efficiency, customer satisfaction, and resilience. Future efforts emphasise collaboration, technological advancements, and alignment with global goals to embed sustainability into core values, ensuring competitive advantage and societal impact.

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Sustainable Organisational Cultures Basing Green Management Innovation and Leadership Transformation

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