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Sustainable Marketing in E-Commerce: Strategies for Environmental Impact Reduction
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Author(s): Surjit Singha (Kristu Jayanti College (Autonomous), India), Ranjit Singha (CHRIST University (Deemed), India), Sreethi P. Rebeka (CHRIST University (Deemed), India)and V. Muthu Ruben (Christ University (Deemed), India)
Copyright: 2023
Pages: 21
Source title:
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Source Author(s)/Editor(s): Reason Masengu (Middle East College, Muscat, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman)and Christina Blossom (Middle East College, Oman)
DOI: 10.4018/979-8-3693-0019-0.ch023
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Abstract
In this chapter, the authors examine the significance of sustainable marketing and business practices for e-commerce companies in reducing their environmental impact and contributing to a more sustainable future. It emphasizes the importance of implementing sustainable strategies, such as adopting eco-friendly packaging, minimizing energy consumption, and partnering with sustainable suppliers, to enhance consumer trust and credibility. It addresses the challenges associated with sustainable marketing and recommends effectively promoting sustainable products and services. They suggest practices such as explicit communication about sustainability efforts, obtaining sustainability certifications, and showcasing sustainability initiatives to convey the company's commitment to sustainability. It emphasizes the importance of adopting sustainable marketing and business practices in e-commerce. By implementing these strategies, companies can reduce their environmental footprint, gain consumer trust, and contribute to achieving sustainability in the business world.
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