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Sustainable Entrepreneurship in Urban Planning and Management: AI as an Enabler for Green Startups
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Author(s): Ruchi Sao (Institute of Management, Nirma University, India), Shravan Chandak (Symbiosis Centre for Management Studies, Symbiosis International University, India), Pritam Bhadade (Ramdeobaba University, India)and Kanak Wadhwani (Ramdeobaba University, India)
Copyright: 2025
Pages: 22
Source title:
Machine Learning and Robotics in Urban Planning and Management
Source Author(s)/Editor(s): Kamalesh Ravesangar (Tunku Abdul Rahman University of Management and Technology, Malaysia), Christian Kaunert (Dublin City University, Ireland & University of South Wales, UK), Bhupinder Singh (Sharda University, India), Sahil Lal (Galgotias University, Greater Noida, India)and Manmeet Kaur Arora (Sharda University, India)
DOI: 10.4018/979-8-3693-9410-6.ch011
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Abstract
As environmental issues increasingly affect global economies, sustainable entrepreneurship, especially within the green startup context, has gained respect as an essential component of modern business. The importance of artificial intelligence (AI) in developing these businesses cannot be ignored. Artificial intelligence is a powerful game-changer in improving operational efficiency, reducing carbon footprints, optimizing resource utilization, and creating innovative green business ideas. This chapter delves into sustainable entrepreneurship and AI, investigating how artificial intelligence (AI) technologies empower green startups to succeed within a competitive, environmentally-minded market landscape. The insights provided in this chapter and the analysis and scope of what AI can do provide some foundational understanding of how green startups can take advantage of AI to promote sustainability and growth in profitability.
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