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Sustainable Consumption: Barriers and Catalysts for Green Purchase
Abstract
This chapter examines factors influencing green purchasing in both developed and developing nations, addressing catalysts and barriers. Key obstacles include price sensitivity, socioeconomic disparities, lack of standardized eco-labeling laws, and ingrained cultural beliefs. It highlights the roles of government regulations, corporate social responsibility (CSR), environmental awareness, and sustainable packaging in shaping consumer behavior. The study explores knowledge gaps, financial limitations, and cultural influences that affect sustainable choices. Strategies such as eco-labeling, tiered pricing, and financial incentives are analyzed, alongside CSR's impact on consumer trust. Emerging trends like post-COVID green consumption, blockchain for eco-label transparency, AI-driven marketing, and circular economy practices are also discussed. Ultimately, the chapter proposes an integrated framework combining technological, cultural, and economic perspectives to enhance sustainability.
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