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Sustainable Business Strategies: A Data-Driven Approach to Eco-Friendly Practices

Sustainable Business Strategies: A Data-Driven Approach to Eco-Friendly Practices
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Author(s): Vivekchowdary Attaluri (Capital One, USA)and Kulasekhara Reddy Kotte (SLRI Solutions, Inc., USA)
Copyright: 2025
Pages: 18
Source title: Driving Business Success Through Eco-Friendly Strategies
Source Author(s)/Editor(s): Shrikaant Kulkarni (Sanjivani University, India & Victorian Institute of Technology, Australia), Marco Valeri (Niccolo Cusano University, Italy)and P. William (Sanjivani College of Engineering, India)
DOI: 10.4018/979-8-3693-9750-3.ch019

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Abstract

The increasing urgency of climate change and environmental degradation has propelled businesses to adopt sustainable practices that not only mitigate their ecological footprint but also enhance their operational efficiency. This chapter explores the concept of eco-efficiency through the lens of artificial intelligence (AI) and its transformative potential for businesses aiming for a greener future. By integrating AI technologies into various business processes, organizations can optimize resource use, reduce waste, and improve energy efficiency. The chapter discusses key AI applications in sectors such as manufacturing, transportation, and energy management, highlighting case studies that showcase successful implementations. Additionally, it examines the role of data analytics in measuring and enhancing eco-efficiency, providing a framework for organizations to assess their sustainability performance.

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