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Supplying What?: An Analysis of the Fashion Apparel Production in Brazil
Abstract
A creative economy approach is proposed to discuss the value creation among fashion apparel producers. It is considered that fashion accounts for value creation and for value adding in new products. Fashion turns basic apparel items into more appreciated products. Relations between fashion apparel companies and their suppliers give evidence to support our theoretical discussion in Brazil. This research concludes that the lenses of industrial production and global sourcing are not enough to explain the value creation and the value adding of apparel manufacturing and that the emergence of a local fashion belief and a creative economy can be explored as a source of value creation and value adding. In addition, it is understood that fashion matters on the configuration and coordination of the apparel industry.
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