The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Superior Customer Value and Network size in Markets Characterized by Network effects
|
|
Author(s): Fan-Chen Tseng (Kainan University, Taiwan), Ching-I Teng (Chang Gung University, Taiwan)and David Chiang (National Taiwan University, Taiwan)
Copyright: 2008
Pages: 14
Source title:
E-Business Models, Services and Communications
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-59904-831-4.ch004
Purchase
|
Abstract
Network effect indicates that the value of connecting to a network is positively associated with the current number of customers connected to that network. Network effect strengthens the strong firms, weakens the weak firms, and may lead to a winner-take-all market. Thus, managing customer perceived value is crucial in markets with network effects. This article models customer perceived value, presents ways to improve the value, and discusses the relationship between customer perceived value and network size. Implications for e-business practitioners are discussed.
Related Content
|
Rismawati Rismawati, Salju Salju.
© 2026.
30 pages.
|
|
D. Velumoni, M. Soundarya, Devapitchai Joel Jebadurai, D. Yamuna, M. Jayaseely, D. Gopika.
© 2026.
32 pages.
|
|
Koppala Venugopal, Santosh Neelam Ranganath, Mulugeta Negash Wodage, Nadiminti Madhu, Deekonda Pranaya.
© 2026.
36 pages.
|
|
Sonia Munjal, Deepa Verma, Pawan Kumar.
© 2026.
20 pages.
|
|
Zbigniew Grzymała, Agnieszka Jadwiga Wójcik-Czerniawska.
© 2026.
20 pages.
|
|
Shabina Shaikh, Asadullah Shah.
© 2026.
26 pages.
|
|
Wissal Errayem.
© 2026.
30 pages.
|
|
|