IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Super-Sized Fandom: Globalization, Popular Culture, and the Peculiar Case of “Miss Mcdonald”

Super-Sized Fandom: Globalization, Popular Culture, and the Peculiar Case of “Miss Mcdonald”
View Sample PDF
Author(s): Andrew J. Kirk (Southern Illinois University - Carbondale, USA)
Copyright: 2011
Pages: 14
Source title: Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics
Source Author(s)/Editor(s): Dal Yong Jin (Korea Advanced Institute of Science and Technology, South Korea)
DOI: 10.4018/978-1-60960-037-2.ch001

Purchase

View Super-Sized Fandom: Globalization, Popular Culture, and the Peculiar Case of “Miss Mcdonald” on the publisher's website for pricing and purchasing information.

Abstract

This chapter looks at “A Day in the Life of Miss McDonald”—a photography exhibit produced in the Philippines and disseminated online—to discuss how globalization, coupled with advances in Internet technologies, has transformed the manner in which popular culture acquires meaning. In sum, these advances have allowed fans to wrangle control of the meanings bestowed to popular culture artifacts back from dominant producers, regardless of national origin. This chapter begins by examining traditional conceptualizations of popular culture before discussing how globalization and consumers like Miss McDonald have helped fans become original meaning makers rather than the meaning re-makers, always necessarily limited by the control of the producers. The case of Miss McDonald offers a useful point of entry for understanding popular culture’s past as well as its global future.

Related Content

Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani. © 2024. 36 pages.
Shikha Mittal. © 2024. 21 pages.
Albérico Travassos Rosário. © 2024. 31 pages.
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes. © 2024. 23 pages.
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez. © 2024. 17 pages.
Poornima Nair, Sunita Kumar. © 2024. 18 pages.
Neli Maria Mengalli, Antonio Aparecido Carvalho. © 2024. 16 pages.
Body Bottom