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Super-Sized Fandom: Globalization, Popular Culture, and the Peculiar Case of “Miss Mcdonald”
Abstract
This chapter looks at “A Day in the Life of Miss McDonald”—a photography exhibit produced in the Philippines and disseminated online—to discuss how globalization, coupled with advances in Internet technologies, has transformed the manner in which popular culture acquires meaning. In sum, these advances have allowed fans to wrangle control of the meanings bestowed to popular culture artifacts back from dominant producers, regardless of national origin. This chapter begins by examining traditional conceptualizations of popular culture before discussing how globalization and consumers like Miss McDonald have helped fans become original meaning makers rather than the meaning re-makers, always necessarily limited by the control of the producers. The case of Miss McDonald offers a useful point of entry for understanding popular culture’s past as well as its global future.
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