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Studying Online Communication Features on International and Cross-Cultural Web Pages Using Websphere Analysis Methodology
Abstract
Some websites, and the specific Web pages within them, are designed specifically to facilitate online communication across countries and cultures. For this reason, these sites often contain a variety of features for international interaction. Such features include language choices, instant messaging, or use of a translation tool. The purpose of this chapter is to identify current practices and opportunities for online communication between people from different countries or speakers of different languages. To examine this topic, the authors used the Websphere analysis methodology (Schneider & Foot, 2004) to conduct an analysis of 160 archived international and cross-cultural Web pages in order to identify their communication features.
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