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Study of Social Media Indulgence Among College Students in UAE and Kuwait: Case Study
Abstract
This chapter focuses on uses and gratifications of social media use among college students in the United Arab Emirates and in Kuwait for three social media platforms: Twitter, Instagram, and Snapchat. Mixed methodologies are duly applied (quantitative and qualitative) to explore various use and gratifications factors, as well as other social factors among a youth that contributes to the adoption of these social network sits (SNSs). Moreover, several statistical tests were performed to analyze collected data. A few research articles are published about new and social media platform use in the region; however, comparative studies were rarely noticed regarding this subject. The survey includes (N=190) samples between Kuwaiti and Emirati students. Conclusively, the study reveals that the main use and gratification reason for using the abovementioned social media platforms amongst college youth is entertainment, while the main social reason is identification.
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