Study on Cultural Commercialization and Public Consumption: The Case of China

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Author(s): Yuhong Li (Beijing Union University, China), Jingyuan Zhao (Beijing Union University, China)and Han Weixi (Beijing Union University, China)
Copyright: 2012
Pages: 12
Source title: Advancing Technologies for Asian Business and Economics: Information Management Developments
Source Author(s)/Editor(s): Dasho Karma Ura (Centre for Bhutan Studies, Bhutan)and Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)
DOI: 10.4018/978-1-4666-0276-2.ch004

Keywords: Business & Management / Business Science Reference / Global Business

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Abstract

This paper demonstrates the commercializing trend and phenomenon of the contemporary culture, arguing that as an intangible commodity, culture has special and limited commercialization that it’s only a superficial homogeneity brought by cultural commercialization. Cultural commercialization is the release of cultural intensity and connotation. This paper illustrates the industrialization process of Chinese culture, probes into the cultural consumption demand and structure in contemporary China, and analyzes the cultural consumption phenomenon of the Chinese public. This paper draws a conclusion on the destined cultural commercialization and the development trend of cultural consumption in China.

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Study on Cultural Commercialization and Public Consumption: The Case of China

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