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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Students' Use of Mobile Technologies: Motivational Factors

Students' Use of Mobile Technologies: Motivational Factors
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Author(s): Hoda Baytiyeh (The American University of Beirut, Lebanon)
Copyright: 2020
Pages: 14
Source title: Mobile Devices in Education: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-1757-4.ch027


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Mobile technologies are all-pervasive in the current digital generation, and college students rely on their mobile phones to communicate on a daily basis. In the midst of the myriad of applications available to download on the mobile, some tools have become more well-known and more often adopted than others. An example of such a tool is WhatsApp, which gains an increasing, widespread number of users on a daily basis, particularly in the Middle East region. The present study investigated college students' use of WhatsApp as a communication tool, and used Lebanon as a case study. A qualitative research design was implemented to understand the perceptions of college students vis-à-vis WhatsApp, and to investigate the motivational factors behind the popularity of this communication tool. The results revealed four themes: simplicity for discussion and coordination, cost-effectiveness, immediacy and sense of belonging.

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