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Students' Creativity and Entrepreneurial Learning for Developing Corporate Entrepreneurship
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Author(s): Giustina Secundo (University of Salento, Italy), Pasquale Del Vecchio (University of Salento, Italy), Giuseppina Passiante (University of Salento, Italy)and Mirco Paoletto (Collegio Universitario Don Nicola Mazza, Italy)
Copyright: 2017
Pages: 28
Source title:
Integrating Art and Creativity into Business Practice
Source Author(s)/Editor(s): Giovanni Schiuma (University of Basilicata, Italy & University of the Arts London, UK)and Antonio Lerro (University of Basilicata, Italy)
DOI: 10.4018/978-1-5225-2050-4.ch006
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Abstract
The chapter aims to contribute at the discussion on the role of creativity in sustaining corporate entrepreneurship development by focusing on entrepreneurial learning in the context of incumbent enterprises. Empirical evidences coming from the case study of “Mimprendo” project (www.mimprendo.it), an initiative promoted by the Italian Conference of the University Colleges and the Italian Association of Young Entrepreneurs, are presented. Findings provides insights about the collaborative entrepreneurial learning as happening in the community composed by University students, entrepreneurs, and researchers to solve relevant managerial and entrepreneurial innovation's needs. Those evidences are at the basis of an integrated framework aimed to provide a coherent and a systematic view on the collaborative entrepreneurial learning processes to nurture, select, and implement creative ideas of universities students for sustaining the corporate entrepreneurship in incumbent companies.
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