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Structural Equation Modelling of the Factors Influencing the Adoption of E-Commerce in Saudi Arabia: Study on Online Shoppers
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Author(s): Abdullah Saleh Alqahtani (Deanship of Common First Year, Self-development Skills Department, King Saud University, Riyadh, Saudi Arabia), Robert Goodwin (School of Computer Science, Engineering and Mathematics, Flinders University, Adelaide, Australia)and Denise de Vries (Flinders University, Adelaide, Australia)
Copyright: 2021
Pages: 24
Source title:
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch030
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Abstract
This article presents findings from a study examining the diffusion and adoption of e-commerce in Saudi Arabia. Although the country has the largest and fastest growing information and communication technologies (ICT) sector in the Arab region, growth in e-commerce activities has not progressed at a commensurate rate. In general, e-commerce online shopping has not kept pace with the global growth of online retailing. The authors have conducted research to identify and explore key issues that influence e-commerce in Saudi Arabia in deciding whether or not to adopt online channels. As part of a larger research project using mixed methods, this article focuses on a quantitative analysis of responses obtained from a survey of the online shopping users in Saudi Arabia.
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