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Strategic Utilization of Data Mining

Strategic Utilization of Data Mining

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Author(s): Chandra S. Amaravadi (Western Illinois University, USA)
Copyright: 2008
Pages: 7
Source title: Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-59904-951-9.ch098

Keywords: Data Mining and Databases / Data Warehousing / Information Science Reference / Library & Information Science

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Abstract

In the past decade, a new and exciting technology has unfolded on the shores of the information systems area. Based on a combination of statistical and artificial intelligence techniques, data mining has emerged from relational databases and Online Analytical Processing as a powerful tool for organizational decision support (Shim et al., 2002).

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