Strategic Use of Agriculture Information System by Agripreneurs in Rural Economies: Current Role and Future Prospects

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Author(s): Krishnadas R. (SASTRA University (Deemed), India)and Renganathan R. (SASTRA University (Deemed), India)
Copyright: 2021
Pages: 17
Source title: Rural Entrepreneurship and Innovation in the Digital Era
Source Author(s)/Editor(s): Sachithra Lokuge (RMIT University, Australia)and Darshana Sedera (Southern Cross University, Australia)
DOI: 10.4018/978-1-7998-4942-1.ch010

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Entrepreneurship & Innovation

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Abstract

The penetration of digital technologies has opened new avenues to integrate rural farmers into a new digitally driven agri-food system. Digitalization is fundamentally changing the way of the agricultural technologies and such new technologies help farmers, manufacturers, retailers, and customers in their daily activities. The development of digital technologies with the presence of information systems is essential in altering the mode of business processes. However, on the other hand, the differences between rural and urban technological facilities broadens due to a lack of information access. To bridge the rural and urban divide, technologies can play an important role among rural entrepreneurs. This chapter is an attempt to investigate the agricultural entrepreneurs or agripreneurs use of agricultural information systems to implement innovative approaches in dynamic market conditions.

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Strategic Use of Agriculture Information System by Agripreneurs in Rural Economies: Current Role and Future Prospects

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