Strategic Synergy: New Perspective on Pharmaceutical Industry Resilience Through Supply Chain and Procurement Management

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Author(s): Blessing Takawira (University of Johannesburg, South Africa)and David Pooe (University of Johannesburg, South Africa)
Copyright: 2025
Pages: 34
Source title: Resiliency Strategies for Long-Term Business Success
Source Author(s)/Editor(s): Ahmed Sedky (Walden University, USA)
DOI: 10.4018/979-8-3693-9168-6.ch012

Keywords: Business Science Reference / Healthcare Administration / Medicine & Healthcare / Risk Management and Assessment

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Abstract

This chapter explores the strategic synergy between supply chain and procurement management in enhancing pharmaceutical industry resilience. It examines how integrating these functions, supported by advanced digital technologies and sustainable practices, can improve operational efficiency and industry resilience. The chapter highlights key trends, challenges, and opportunities in this field, emphasising the importance of strategic alignment to navigate global challenges and market uncertainties. The findings underscore the potential for innovation and sustainability in pharmaceutical operations through a unified supply chain and procurement management approach, providing valuable insights for industry leaders and future research directions.

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Strategic Synergy: New Perspective on Pharmaceutical Industry Resilience Through Supply Chain and Procurement Management

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