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Strategic Planning in Medical Device Innovation: Challenges and Opportunities
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Author(s): Elisabete Abreu (ISLA Santarém, Portugal), Ricardo Marcão (ISLA Santarém, Portugal)and Stéphanie Monteiro (Instituto Superior Técnico, Portugal)
Copyright: 2025
Pages: 30
Source title:
Design, Development, and Deployment of Cutting-Edge Medical Devices
Source Author(s)/Editor(s): Ricardo Pateiro Marcão (ISLA Santarém, Portugal)and Stéphanie Coelho Monteiro (Institute for Systems and Robotics, Portugal)
DOI: 10.4018/979-8-3693-8598-2.ch010
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Abstract
This work explores strategic planning in medical device innovation, ensuring that technological and product advancements align with market needs, regulations, and company goals. It addresses a range of decisions and practices designed to ensure that innovation responds not only to technical and regulatory requirements but also has a positive impact on health and business sustainability. The study delves into the strategy of medical device innovation, examining the planning and execution processes aimed at ensuring technological innovation results in viable, effective products that meet the needs of the market and healthcare systems.
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