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Strategic Planning in Education: A Case Study of BCAA in the United Arab Emirates

Strategic Planning in Education: A Case Study of BCAA in the United Arab Emirates
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Author(s): Salam Omar (American University in the Emirates, UAE)
Copyright: 2019
Pages: 12
Source title: Strategic Thinking, Planning, and Management Practice in the Arab World
Source Author(s)/Editor(s): Fayez Albadri (Middle East University, Jordan)and Yacoub Adel Nasereddin (Middle East University, Jordan)
DOI: 10.4018/978-1-5225-8048-5.ch012

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Abstract

BCAA is an outstanding school that was rated as one of the top schools in the UAE in 2016 and again in 2018. Taking into consideration the fact that strategic planning is an important factor in guiding educational organizations to achieve a shared vision, this case study provides its readers with a detailed guide for other schools to be aided with. This case study shows the commitment of the leadership team towards the strategic planning. It also highlights the importance and the different aspects of the planning. The researcher has interviewed the members of the leadership team in order to collect the required data for the study. The researcher analyzed the collected data thematically to provide other schools with a successful effective model of strategic planning. The findings of this study show that having a well-studied strategic plan in BCAA led it to succeed and to be evaluated as an outstanding college in all aspects. The results also reveal that the success of the BCAA strategic planning is due to the commitment, cooperation, effective communication, and sincerity of the people working at it.

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