Strategic Orientation and Performance of Istanbul Stock Market Businesses: Empirical Studies Based on Business, Information Systems, and Knowledge Strategic Orientation

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Author(s): Yakup Akgül (Alanya Alaaddin Keykubat University, Turkey)and Mustafa Zihni Tunca (Süleyman Demirel University, Turkey)
Copyright: 2019
Pages: 21
Source title: Strategy and Superior Performance of Micro and Small Businesses in Volatile Economies
Source Author(s)/Editor(s): João Conrado de Amorim Carvalho (Unidade de Ensino Superior Dom Bosco, Brazil)and Emmanuel M.C.B. Sabino (FORUM (Centro de Formação, Estudos e Pesquisas), Brazil)
DOI: 10.4018/978-1-5225-7888-8.ch007

Keywords: Business & Management / Business Science Reference / Management Science / Small and Medium Enterprises

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Abstract

The primary objective of this chapter is to critically examine the effect of strategic orientations on the innovation and the performance of İstanbul stock market businesses in Turkey. The three most comprehensive constructs, namely strategic orientation of business enterprises (STROBE), strategic orientation of information systems (STROIS), and strategic orientation of knowledge-based enterprises (STROKE) instruments, were adopted to present a holistic picture of the effect of strategic orientation on innovation and firm performance. A survey was administered and a sample of 203 middle managers was analyzed using SmartPLS version 3.2.7 for inferential analysis and SPSS version 24 for descriptive insights.

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Strategic Orientation and Performance of Istanbul Stock Market Businesses: Empirical Studies Based on Business, Information Systems, and Knowledge Strategic Orientation

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