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Strategic Integration of the Metaverse in Agriculture: A Sustainable Business Model for Future Farming
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Author(s): S. Seethalakshmi (Saveetha Institute of Medical and Technical Sciences, Chennai, India), Anju Mohan (Saveetha Institute of Medical and Technical Sciences, Chennai, India), U. Marimuthu (Saveetha Institute of Medical and Technical Sciences, Chennai, India)and K. S. Alakumarimuthu (Government Arts College Melur, Madurai, India)
Copyright: 2026
Pages: 26
Source title:
The Convergence of Extended Reality and Metaverse in Agriculture
Source Author(s)/Editor(s): P. William (Sanjivani University, India), Sharmila A. (Raj Kumar Goel Institute of Technology, India)and A.K. Haghi (University of Coimbra, Portugal)
DOI: 10.4018/979-8-3373-2797-6.ch008
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Abstract
The agricultural sector is undergoing a major transition in response to mounting problems like resource constraint, manpower shortage, climate change, and global food demand. In this evolving context the metaverse—an immersive synthesis of virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and the Internet of Things (IoT)—is starting to be a disruptive agent. This paper looks at the strategic integration of metaverse technology with agriculture to create a feasible economic model for farming in the future. By means of sector-specific evaluations, longitudinal data analysis, and graphical representations, the study reveals how immersive digital environments foster environmental stewardship, optimal resource utilization, and higher productivity. The paper emphasizes the importance of inclusive digital policy, infrastructure investments, and cooperative innovation to provide equal access to metaverse-driven agricultural advances worldwide.
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