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Strategic E-Business/ IT Alignment for SME Competitiveness
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Author(s): Eduardo Escofet (University of Holguín, Cuba), María José Rodríguez-Fórtiz (University of Granada, Spain), José Luis Garrido (University of Granada, Spain)and Lawrence Chung (The University of Texas at Dallas, USA)
Copyright: 2011
Pages: 19
Source title:
E-Business Managerial Aspects, Solutions and Case Studies
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)and João Varajão (University of Trás-os-Montes e Alto Douro, Portugal)
DOI: 10.4018/978-1-60960-463-9.ch002
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Abstract
Many small and medium enterprises (SMEs) have used e-business models for enhancing their competitiveness. As the needs of SMEs grow, however, so does e-business/ IT strategic alignment. Although some techniques have been proposed in literature to find and evaluate business/ IT strategic alignment, they largely suffer from lack of objectivity and integration. In this chapter, the authors propose a practical lightweight interview-based method that permits us to align e-business and IT strategies and to obtain investment priorities per software development process and area, towards improvements on service quality and business profitability. This method incorporates goal modeling and the Strategic Alignment Modeling techniques to address the growing needs of SMEs, to avoid inconsistencies and to increase confidence in compiled data and modeling results.
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