Strategic Approaches to Corporate Social Responsibility and Sustainable Development: Integrating Leadership, Marketing, and Finance

View Sample PDF

Author(s): Palanivel Rathinasabapathi Velmurugan (Berlin School of Business and Innovation, Germany), S. Arunkumar (ASET College of Science and Technology, India), R. Vettriselvan (Academy of Maritime Education and Training, India), A. Deepan (Sambhram University, Uzbekistan)and Deepa Rajesh (Academy of Maritime Education and Training, India)
Copyright: 2025
Pages: 34
Source title: Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship
Source Author(s)/Editor(s): Iza Gigauri (The University of Georgia, Georgia)and Ali Junaid Khan (The Islamia University of Bahawalpur, Pakistan)
DOI: 10.4018/979-8-3693-6685-1.ch013

Keywords: Business & Management / Business Science Reference / Corporate Social Responsibility / Sustainable Business Practices

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

This chapter examines the integration of Corporate Social Responsibility (CSR) with marketing and financial strategies, focusing on the role of leadership in promoting sustainable development. It explores how transformational and ethical leadership can align CSR with marketing practices such as green and cause-related marketing, and financial strategies including sustainable investments. The chapter also addresses emerging trends like digital transformation and global sustainability standards, offering practical recommendations and insights through case studies. The goal is to illustrate how effective leadership can harmonize CSR efforts across organizational functions to achieve sustainability objectives.

The IRMA Community

Research IRM

Strategic Approaches to Corporate Social Responsibility and Sustainable Development: Integrating Leadership, Marketing, and Finance

Purchase

Abstract

Related Content

IRMA Sponsors