Stakeholder Perceptions and Word-of-Mouth on CSR Dynamics: A Big Data Analysis from Twitter

View Sample PDF

Author(s): Andrée Marie López-Fernández (Universidad Panamericana, Mexico City, Mexico)and Zamira Burgos Silva (Medstent, S.A. de C.V., Mexico City, Mexico)
Copyright: 2021
Pages: 15
Source title: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-9020-1.ch058

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

Purchase

View Stakeholder Perceptions and Word-of-Mouth on CSR Dynamics: A Big Data Analysis from Twitter on the publisher's website for pricing and purchasing information.

Abstract

Corporate social responsibility is a strategy by which firms address social issues whilst tending to their profit enhancing objectives. However, is a socially responsible firm fulfilling its objectives if current and potential stakeholders perceive it to be unethical, engaging in poor and questionable practices? The article analyzes Big Data retrieved from Twitter related to five firms that have stated to be socially responsible but have yet to obtain stakeholders' legitimacy granted by the engagement in corporate social responsibility. The article contributes to the understanding and effects of firm dynamics in corporate social responsibility or lack thereof, on social networking sites by means of Big Data analysis.

The IRMA Community

Research IRM

Stakeholder Perceptions and Word-of-Mouth on CSR Dynamics: A Big Data Analysis from Twitter

Purchase

Abstract

Related Content

IRMA Sponsors