The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Sports Marketing in Metaverse: Is It Sporty Enough?
|
|
Author(s): Jashandeep Singh (Chitkara Business School, Chitkara University, India)and Shivani Inder (Chitkara Business School, Chitkara University, India)
Copyright: 2025
Pages: 10
Source title:
Internationalization of Sport Events Through Branding Opportunities
Source Author(s)/Editor(s): Jaskirat Singh Rai (Chitkara Business School, Chitkara University, India), Maher N. Itani (College of Business Administration, Ajman University, UAE)and Amandeep Singh (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/979-8-3693-4038-7.ch012
Purchase
|
Abstract
This chapter delves into the burgeoning realm of sports marketing within the metaverse. We explore the multifaceted nature of this new frontier, outlining the key dimensions that define it. These dimensions encompass virtual experiences that transcend physical limitations, immersive fan engagement opportunities, and the creation of novel digital assets. Furthermore, it examines the practical applications of sports marketing in the metaverse. We showcase a range of use cases, including the development of virtual stadiums, interactive merchandise stores, and sponsorship opportunities within the metaverse. By analyzing these use cases, the paper sheds light on the potential for sports organizations and brands to forge deeper connections with fans, foster a sense of community, and generate new revenue streams in this evolving digital landscape.
Related Content
|
Piotr Pietrzak.
© 2026.
32 pages.
|
|
Georgios Koukakis.
© 2026.
30 pages.
|
|
Yunus Emre Ozigci.
© 2026.
46 pages.
|
|
Zafar Mahfooz Nomani, Saddam Husain.
© 2026.
36 pages.
|
|
Muhammad Arif Khan.
© 2026.
18 pages.
|
|
Aditya Agrawal, Yashfeen Ali, Abhijit Mishra, Roshni Parveen.
© 2026.
28 pages.
|
|
Aayushi Goel, Akash Bag, Vineet Mishra, Nupur Kumari.
© 2026.
40 pages.
|
|
|