The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Sport Events as a Tool for City Marketing: The Case of the Spanish Swimming Master Championship
Abstract
Sport events are characterized by their economic potential. Therefore, they have become a key element in revitalizing tourism and a valuable instrument for city marketing managers. This is true not only for mega events but also for medium and small-size events. This chapter focuses on a sport event as an example of how it can be used for these purposes. The authors have chosen the Spanish Swimming Master Championship celebrated in the city of Pontevedra in 2011. The choice of the city is justified by its concern about celebration of sporting events during the last decade as a means of promoting the city and increasing tourism.
Related Content
Suneel Kumar, Varinder Kumar, Marco Valeri, Nisha Devi, Kamlesh Attri.
© 2024.
28 pages.
|
Tuğçe Şimşek.
© 2024.
28 pages.
|
Maja Turnsek, Adele Ladkin.
© 2024.
25 pages.
|
Alkistis Papaioannou, Panagiotis Dimitropoulos.
© 2024.
17 pages.
|
Kannapat Kankaew, Parinya Nakpathom, Alhuda Chanitphattana, Hataipat Phungpumkaew, Kwanporn Boonnag, Gilbert C. Magulod Jr.
© 2024.
16 pages.
|
Jessica Patrícia Ferreira, Bruno Barbosa Sousa, Nuno Costa.
© 2024.
26 pages.
|
Anup Kaith, Geeta Sachdeva.
© 2024.
22 pages.
|
|
|