Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization

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Author(s): Josep Rialp-Criado (Universitat Autònoma de Barcelona, Bellaterra, Spain), María-del-Carmen Alarcón-del-Amo (Universidad de Murcia, Murcia, Spain)and Alex Rialp (Universitat Autònoma de Barcelona, Bellaterra, Spain & Norwegian University of Science and Technology, Trondheim, Norway)
Copyright: 2022
Pages: 29
Source title: Research Anthology on Social Media Advertising and Building Consumer Relationships
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6287-4.ch046

Keywords: Business Science Reference / Marketing / Media & Communications / Social Networking

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Abstract

Despite various advances in international business and entrepreneurship literatures and increasing interest in speed of internationalization mainly among international entrepreneurship scholars, the relationship between the use of social media and the internationalization speed of the firm remains poorly investigated. This article presents the reflective construct “speed of use of social media” and proves its positive effect on the third order formative construct “speed of internationalization.” Furthermore, using multi-group analysis, the article demonstrates that this effect is moderated by the industry where the company performs (business-to-customer vs. business-to-business) and its export intensity, but not by the size of the firm. The results obtained open an interesting area for further research in the role of Web 2.0 and social networking in future knowledge management systems of international new ventures companies.

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Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization

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