Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders

View Sample PDF

Author(s): Juana Alonso-Cañadas (University of Almería, Spain), Federico Galán-Valdivieso (University of Almeria, Spain), Laura Saraite-Sariene (University of Almeria, Spain)and Maria del Carmen Caba-Pérez (University of Almeria, Spain)
Copyright: 2019
Pages: 23
Source title: Handbook of Research on Examining Cultural Policies Through Digital Communication
Source Author(s)/Editor(s): Betül Önay Dogan (Istanbul University, Turkey)and Derya Gül Ünlü (Istanbul University, Turkey)
DOI: 10.4018/978-1-5225-6998-5.ch009

Keywords: Culture & Population Studies / Digital Communications / Information Science Reference / Social Sciences & Humanities

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

The main aim of this chapter is to describe the current status of participation and commitment of stakeholders in museums and cultural institutions through social networks. The study and analysis were developed following a quantitative methodology to calculate an index of online engagement through direct observation of data from the social network Facebook. Results show low levels of engagement, being most of interactions carried out through “like” and “share” actions, with few comments. It has been also detected that science museums lead in popularity, thematic museums are more prone to comments, and virality stands out in monuments. Likewise, the publication of posts containing audio-visual content are more frequent, and its publication is usually carried out during the week and in the morning.

The IRMA Community

Research IRM

Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders

Purchase

Abstract

Related Content

IRMA Sponsors