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Soft-Power and Assimilation in the International Order: Rethinking Influence and Transformative Trends

Soft-Power and Assimilation in the International Order: Rethinking Influence and Transformative Trends
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Author(s): Zafar Mahfooz Nomani (Aligarh Muslim University, India)and Saddam Husain (Aligarh Muslim University, India)
Copyright: 2026
Pages: 36
Source title: Strengthening International Relations Through Transformative Theory and Practice
Source Author(s)/Editor(s): Piotr Pietrzak (Sofia University, Bulgaria)
DOI: 10.4018/979-8-3693-6735-3.ch004

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Abstract

The concept of power has always been an immediate goal for state and non-state actors in international politics. The transformative order reflects the growing relevance of ‘complex interdependence' and cosmopolitan ideals, where power operates through the assimilation of diverse identities into imagined or harmonious communities. This shift does not merely challenge the state's territorial monopoly, but it also facilitates the assimilation of diverse socio-cultural identities into a speculative or imagined sphere. The implication of soft power or 'non-coercive power' concepts which remove heterogeneity of socio-cultural identity into single or harmonious identities. The present paper's main argument is to what extent the concept of soft power affects assimilation. Is assimilation responsible for new trends in power politics? Or does power politics utilise the concept of assimilation as a means for power interests in the international order? To answer these assumptions, the present research method is purely theoretical and descriptive through the collection of secondary data.

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