IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Social Value Co-Creation: Insights from Consumers, Employees, and Managers

Social Value Co-Creation: Insights from Consumers, Employees, and Managers
View Sample PDF
Author(s): Michael T. Devereux (University of North Carolina, USA)and Martina G. Gonzales Gallarza (Universidad de Valencia, Spain)
Copyright: 2017
Pages: 25
Source title: CSR 2.0 and the New Era of Corporate Citizenship
Source Author(s)/Editor(s): Mark Anthony Camilleri (University of Malta, Malta)
DOI: 10.4018/978-1-5225-1842-6.ch005

Purchase

View Social Value Co-Creation: Insights from Consumers, Employees, and Managers on the publisher's website for pricing and purchasing information.

Abstract

Societal demands and consumer patterns have changed: there is a need of elaborating on new concepts and mindsets in understanding stakeholder engagement in relation to Corporate Social Responsibility (CSR) in a way that can challenge the traditional ways of thinking and provide a basis for benefits to all stakeholders. Theoretically, this chapter provides a unique and fresh perspective to the concept of CSR, as it aims at applying, within the Service-Dominant (S-D) logic mindset, the value co-creation happening within a social setting. It adds backing through an empirical study taken mixed qualitative approach in effort to establish a concrete foundation for the interpretation of insights through three different stakeholders (customers, employees, and managers) in a practical, real world environment. Insights allow the formulation and provision of Social Value Co-Creation (SVcC) as a revisited understanding of corporate citizenship that can contribute to a contemporary approach to CSR.

Related Content

N. L. Swathi, Achukutla Kumar. © 2024. 17 pages.
Gurwinder Singh, Anshika Thakur. © 2024. 21 pages.
Ashok Singh Gaur, Hari Om Sharan, Rajeev Kumar. © 2024. 16 pages.
Sabyasachi Pramanik. © 2024. 17 pages.
Geetha Manoharan, Abdul Razak, C. V. Guru Rao, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 28 pages.
Roop Kamal, Manpreet Kaur, Jaspreet Kaur, Shivani Malhan. © 2024. 10 pages.
Anu Sharma. © 2024. 8 pages.
Body Bottom