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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Social User Experience for Effective Mobile Advertising

Social User Experience for Effective Mobile Advertising
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Author(s): Stavros Asimakopoulos (Lancaster University Management School, UK), Frank Spillers (Experience Dynamics, USA), George Boretos (Global Forecasting Solutions, UK) and Zhengjie Liu (Dalian Maritime University, China)
Copyright: 2015
Pages: 10
Source title: Encyclopedia of Information Science and Technology, Third Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-4666-5888-2.ch134

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