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Social Networks and Analytics
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Author(s): Yuehua Zhao (Nanjing University, China)and Jin Zhang (University of Wisconsin-Milwaukee, USA)
Copyright: 2023
Pages: 11
Source title:
Encyclopedia of Data Science and Machine Learning
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-7998-9220-5.ch152
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Abstract
Social network analysis is becoming a prominent data analytics method. In the big data era, high volumes of a wide variety of valuable data can be easily generated or collected at a high velocity. By using advanced social network analysis, researchers from a range of disciplines can analyze large-scale datasets to learn about relationships underlying social networks and community structures by analyzing the linkage patterns among individuals. In this article, the authors address the basic concepts of social network and analytics as well as the applications of social network analysis methods in big data analysis.
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